Social networks have revolutionized the music industry in China

Chinese folk singer Lee Ji at eight o'clock in the evening on Sunday announced on his microblog on his concert in Beijing's club "Mako". Half an hour later there came a record number of participants for the club. About 1800 people were in the club, even more - beyond.

According to the newspaper "China Daily", without the existence of social networks, which are already being called by the media, is the rapid spread of information would have been impossible. "If in the 1980s, people mostly passed on information about the event," word of mouth "and in 1990 with the help of advertising in newspapers and magazines, then the spread of the Internet the situation has changed - wrote" China Daily. "- Internet and social media have become the hallmark of a new generation. " For example, Li Zhi never gives advertising in traditional media - all the information about upcoming concerts he puts on his microblog Sina Weibo, which reads about 60000 people. During the concert, fans Lee took pictures and then put them in their microblogs. That is, they do not have to wait a day or two to read a report about the show - it's in-line did the students themselves.

Lee can not be called a commercial musician - for China with a billion people tens of thousands of fans - it's quite a bit. But the niche he has found. The musician has a clear understanding of their audience. Most of it - 64% - are the senior pupils and students aged 18 to 24 years, 31% of the audience - the specialists 25-34 years, mostly employees and "white collar". Together, they make up 95% of the audience Lee, who sings about love, society, unrealized dreams. About all that is said about the living conditions of the young citizen. Lee began his career, having laid out on a popular Chinese website www.douban.com, specializing in the exchange of music, books and films, their records. Acquiring fans in China, he began to promote itself internationally, and now it drives can be purchased at a number of international platforms like ITunes.

But even produced a revolution in music, the Internet does not guarantee success. At the same Lee, who came to Beijing from Nanjing, was a team of 14 people, which included musicians, sound engineers, lighting designer, camera operator, assistant and counsel. However, sums up the "China Daily", if the musician is no manager, no agent, no record company will have to do everything yourself. The Internet this can only help.