Russian vodka consumers are switching to more expensive varieties of this drink. This conclusion follows from the research analyst firm Nielsen - it compares sales in February-March of the current and previous years.
According to the company, the sale of vodka cost from 190 to 215 rubles per 0.5 liters for the year decreased by 3.5%. Sales category 215-230 rubles per 0.5 liter decreased by 1.4%.
At the same time, sales sorokagradusnuyu cost 230-300 rubles per 0.5 liter increased by 2.3%, while the premium segment (300 rubles more expensive) grew by 1.1%.
Despite these changes, leadership retains segment 190-215 rubles per half-liter bottle - to him in February and March of this year accounted for 34.1% of the vodka market.
The changes taking place against the background of general decline in the vodka market. It began in January this year, when the production of vodka, according to Rosstat, decreased by 30% for the whole I quarter - by 25.4% (everywhere comparison with the same period last year). While sales of vodka and liqueurs in the first three months of 2013 decreased by only 7.8%. In fact, stocks are sold, produced before the New Year increases in excise taxes.
Selection of Russians in favor of a more expensive vodka producers consider quite expected and attributed to the fact that those who used to buy vodka for 125 rubles (minimum retail price of 0.5 liters to 2013), now can not afford to 0.5 liters per 170 rubles (minimum retail price from 1 January) and are illegal sellers.
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