Maritimes experts in the areas of marketing, retail,

Maritimes experts in the fields of marketing, retail and b2b-selling briskly responded to the news of the coming of the largest player in the market small wholesale retail in Primorsky Krai. While they talk about how to change the rules of the game in this regard, try to remember some very interesting phases of the "occupation" Russian hypermarkets Metro. Was there a boy? Curiously, this spring has written about RBCthat the Governor of the Federal Miklushevskiypredlagal retailers preferences in infrastructure and logistics. In particular, promised to build warehouses for further rental. Then, according to the publication, Miklushevsky expressed the hope that the arrival of large retailers to cut prices of food and non-food products in the region by about 30%. At the same time, Peter Boone asserted and continues to assert that any preferences governor is not promised. After examining the proposal Miklushevsky, Metro Cash & Carry convened a working group to analyze the prospects of a new market. By this step the company did not have pushed the governor promised preferences, but childhood memories chain CEO in Russia Dutchman Peter Boone: from school he knew of three Russian cities - Moscow, St. Petersburg and Vladivostok. The first two Metro, naturally operates. "When I arrived in Russia, outside Moscow and St. Petersburg knew only one other city in Russia - Vladivostok. So learn the geography of Russia in the West, "- said Boone. Once in 2011 in Russia, he immediately thought about opening a shop in Vladivostok and told this to colleagues. Those found it crazy, but by visiting our region in April, a change of heart. The historic meeting took place on the eve of the Amur Bay, on July 31. Metro in Russia: reputation is at stake Residents of the capital complain of Metro Cash & Carry was already fixed a bad name. Having an unblemished reputation for market entry, network managers have managed to turn it into something that is not credible. On the Internet you can find a lot of feedback from people who were deceived, and after another and got nasty. In put the blame: long overdue trade in goods; inflated prices (in-store only served corporate clients on spetskartam, for every purchase waybill is issued, the received accounting of any enterprise. Once private owner does not pay, and the office, you sell and more expensive - do not become poor account ), huge queues (of half dozen banks may not work in the end in the queue, you can spend more than an hour after have to stand in the second - on the issue of bonuses for purchases and, if there is time, and the third - to check the goods); rudeness. In fairness it should be noted that, otovarivayas a couple of years ago in a hypermarket in St. Petersburg, the author is not nearly collided with any of these problems, except, perhaps, the non-performing banks. Again, the regional stores such a negative reaction, judging by the reviews, read that today I had about half a thousand, not cause. And in China: the failure of the ocean and hope Meanwhile, in neighboring China owner METRO Cash & Carry - the company retailer Metro AG - has already managed to fail. Two years after the beginning of "hilling" the company withdrew from the Chinese market in early 2013. "For us it is extremely important to focus on those parts of the business and the markets in which we can clearly define our profile and create a strong position," - said then gendir Olaf Koch. However, it is not a small wholesale brand C & C, but a chain of stores under the brand name electronics Media Markt. The company still expects to demand more customers in the stores Metro Cash & Carry, which were opened in China last year, but the results so far are not optimistic publishes. Help IA Primore24: Metro - the third-largest retail chain in Europe. Metro began to open hypermarkets in European cities since 1968 and concern Metro was founded in 1996 by the merger of three "commercial whale" Germany: Metro Cash-and-Carry, Kaufhaus and Kaufhof.Razvitie METRO Cash & Carry in Russia began in 2000 year. A year later, in November 2001 opened the first two shopping centers in the capital of Russia. In subsequent years, the company has developed rapidly, making the main focus on regional expansion. For several years, METRO has grown into the largest participants in the Russian market trade and has taken a leading position. To date, the Russian subsidiary has opened 68 shopping centers in 45 regions of the country. Sales in Russia in 2012 amounted to 4121 billion euros. Employs more than 19200 people. Company founder Otto Bayskhaym, ending at the beginning of the year suicide, became famous, including the fact that my entire life has not given any interviews to the press. Bayskhaym Otto was born in 1924. According to investigations of German journalists, Otto Bayskhaym during the Second World War, fought in the SS, but this information was not confirmed by the state. He never dwell on the subject.

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