Working at Primorye through an army of brokers, Taobao has pulled on a major share of buyers from shopping centers. Traditional trade sensed danger, but so far little thought about the real salvation of the business, more hoping for a man shopping - it's still difficultCocktail emotional values.
The rapid growth of foreign online shopping began in the summer of 2010 and was associated with the creation of the Customs Union of Russia, Belarus and Kazakhstan, as an agreement between the member countries involved substantial liberalization of the rules of calculation of customs duties for individuals in obtaining international mail with goods from abroad for personal use. Previously, individualswithout payment of duty to receive parcels, customs value does not exceed 10 thousand rubles. (When sending Russian Post or its subsidiaries express delivery - «EMS Russian Post" - or 5 thousand rubles. (If delivery is made by commercial operators - DHL, TNT).
Relief came substantial: now calendar month natural person, the Customs Union may receive duty-free goods worth up to one thousandeuros and a total weight of 31 kg, and for international business express delivery services is a limit of 200 euros per week per person. If you exceed these standards provided customs duty at the rate of 30% of the customs value, but not less than 4 euros per kg. However, the lack of limits with the stock: according to statistics of the Russian Post, the declared value of 86% parcels - less than 500 euros. Moreover, with very active overseas shopping is nothing stopping to shop, pointing as the recipientdifferent members of the family.
Secrets Taobao
In Primorye, formed a new market, which, in effect, replaced in the business space shuttles. Today Primorye assist in the process of online shopping on Taobao takes an entire industry intermediaries.
How many of them in fact, no one knows. The benefit of such a business presence at no Dating is not necessary: no one can know and exercisesale transaction occurred only through the Internet, but you can just have someone China , Who, on his behalf, to shop in Taobao and send things in Russia. In essence, the task of the mediators - to compensate for service limitations that are present in Taobao, and provide convenient logistics purchases and transfer money between buyers from Russia and Chinese merchants - of course, for a fee. Commissions range from 5% to 30% of the order value.
One of the maritime business, has found recent contacts with foreign sites, opened the curtain of the business: "To start your own online business, you need to create a site or order it from specializing in this people. The next step - to resolve organizational issues regarding purchases and subsequent elimination of funds to the organizer of this event. Is simple enough, namely the number posted on the website of the payment system or bank account some bank with a further confirmation of payment. When already get enough orders for bulk purchase, the question arises on what Internet sites to implement this same purchase.
Two ways of events. The first and most common commands to go to the Russian-speaking intermediary largest portal and order in his name. The second assumes that the Chinese partner, which will make the purchasedirectly from the primary source - Taobao.com, which will significantly reduce the cost and increase margin trading operations carried out since prices directly on Taobao.com is much lower than that of the large Russian-speaking mediators. When the product is purchased and received, we can only solve the problem of informing end-users to obtain it either delivered to the specified address. "
Online versus offline
What are theprospects brokering industry? Short and medium term - not bad. For the "virtual pad" does not have to rent space, pay salaries to employees, electricity, etc. In addition, this business, like the shuttle, in fact covered with gray spots. Although, according to Galina Nikonova, tax consultant, "Internet commerce and falls under the exclusion list UTII, so you can use the simplified tax system with a tax rate of 6% and the overall systemtaxation of 15%. " However, not caught - not a thief, and payments between participants of online shopping are much more complex, which can detect only the most avid tax.
Nevertheless online technologies have revolutionized the consumer market. Anyone with a home computer was able to order and pay for goods delivered to your home without going outside. A large and bustling community of Internet activists believe that before his deathTraditional retailers have remained a few years. Not everyone agrees with this, and try to keep intermediaries Taobao good face on a bad game.
"Tying the problem of traditional shops with the development of internet commerce, you probably should not, because of the overall problem in the Russian economy had been two years, and five years ago - said anonymous businessman . - A salary of 15-20 thousand, what is it, on average around the edge, it's hard to carve out money for expensive worth buying, when the major part of the revenue is simply «eaten." If people have more money, they will, of course, will go to buy clothes in the "boutique", but not in the online stores, where the rate can only look on the picture. "
Anna K., a representative of Taobao: "Over the past two years, the number of sales have increased by about half. As for the care of the business to the Internet, I do not think that in the near future it will become a reality, because there remains a large number of people who prefer to shop in traditional stores. "
Off line but trade today is experiencing great difficulties. Elena Korduban, store manager Sela: «The emergence of foreign online retailers significantly affect sales. I encountered this influence c personally. Some clients come to us for a fitting, measuring, and making purchases on the Internet, this information shared with me a friend who is engaged in online sales. While no action to minimize the outflow of customers we do not take, because the bulk of sales of clothing, which is not represented on Taobao ».
The representative of the federal network of clothing, who asked to remain anonymous, said: "It is very strongly influenced by the appearance of such a competitor, as Taobao. Now our sales dropped significantly, but this form of trading, as online shopping has the right to live. I admit, even I sometimes order the goods on Taobao ».
Hope for emotions
While online trading surf young buyers, coastal traders hope to survive. After a distinguished audience does not only attempt to realize the need for a particular life benefits as to obtain a set of positive emotions that arise during the process of shopping, due to a complex cocktail of emotional values embedded in products under well-known brands.
Ekaterina Semenova, head of sales network "real shoe": "There is strong disadvantages e-commerce, such as the lack of emotion from going to the store, from the process of making a purchase. I remember, as a child, we were going at the weekend as a family and went to shopping, when I put on a pedestal suspended, asked if I liked any thing, whether it is convenient to her, all led to emotions. There is also a downside of online retailing is the absence of an individual approach to each customer, offer exactly what they need.
If to talk about shoes, the Chinese Internet giant is not a competitor to us, because We have too good product. I do not want to say that through online stores sold defective goods (she bought a wedding dress over Taobao), while China has just passes. I can say this, because I communicate directly with suppliers, attended the various exhibitions, although the case is that Chinese manufacturers are very interesting models. But our suppliers are based in Russia. Now some of the partners, of course, move production to China because it is very cheap, but this is only sewing. "
Elina Korovin, brand manager Tom Tailor: "In any case there are those who prefer to walk into a store and pick directly in it. So far I have not noticed that we have gone some most buyers on Taobao ».
Irina Pankov, office manager of e-commerce network "spectrum technology": "The outflow of felt, but we deal with it. While out of the situation - to attract customers by organizing actions, some the event. "
Yuri Smirnov, Yegor Batalov, " Competitor ".
