Very original came to the corporate identity of the future regional airlines «Taiga», which will be formed by the merger of the two companies — JSC «Vladivostok Avia» and JSC «Sakhalin Airlines.» A source told RIA «VladNews», corporate color «Taiga» is green (which is a bit strange, considering this fact — the majority of the world\’s airlines prefer blue and blue colors in the clothing of personnel, the color of the sky), and on the left breast pocket and embroidered all squirrel! Furry creature — it\’s funny and good, but the question is — what\’s the sky? And then the protein, even if it is a company «Taiga»? Protein, of course, can be a «flying squirrel», but it is worth noting that the symbol of beauty fluffy already tarnished public service announcements struggle with alcoholism — a series of well-known movies, «Squirrel. I come! «Several years ago at the request of State published a series about the» squirrel «- delirium tremens caused by excessive alcohol consumption. «Squirrel» in the public service has got bruises and exaggerated fangs. Creative image of «fanged beast,» however, was immediately picked up by producers of vodka. As it turned out only later, «squirrel» mutant as a symbol of delirium tremens has not been patented as a trademark, therefore, it could be used by anyone. Liquor manufacturers have gone further — to the drawing squirrel caused svetonakopitelny artwork layer monsters: in the light of the day looks like a bottle with a «squirrel», but in the darkness emerges from the squirrels \’knows\’ that looks like a skull with fangs. After all this, use a squirrel (even the most innocuous) as part of the brand of a company, other than vodka, is not possible. Anyone who has seen the social «tunica» advertising, or vodka «Squirrel» way to fix this for years. Therefore, airlines, especially the new, even more so, not having no history, it would be more careful approach to what is called the «brand-book» (brand book) — a set of brand-name items. After all, I swear, passengers laughed at!
Alexander Ognevsky, RIA «VladNews»