Photo: Savings
Sberbank took 70th place in the ranking of the most expensive brands BrandZ, compiled by Millward Vrown Optimor (MBO). An estimated MBO, the brand value of the Savings Bank for the year increased by 19% and reached 12655 billion U.S. dollars. As a result, Sberbank rose rating of four positions. Among Russian brands Savings Bank maintains strong leadership.
Sberbank was ahead in the ranking of such well-known brands, such as, Siemens, IKEA, Pepsi, BP, Yahoo!, JP Morgan.
Millward Brown Optimor rankings of the most valuable brands in the world each year. In estimating the cost brands accounted for as financial performance, and the perception of brands.
In the ranking of the most expensive brands, published earlier consulting firm Brand Finance, a brand of the Savings Bank was even more appreciated — Sberbank ranked number 63 in it, rising for the year, 15. Cost Savings brand valued at 1416 billion U.S. dollars.