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For the first time in China registered a decline in sales of Internet sales, transmits Visitchina.ru . The decrease in consumer activity has been noted in the first quarter of 2013 and due to the fact that buyers simply rested after the Christmas and New Year\’s holidays.
«For example, in the fourth quarter of 2012 Chinese shoppers spent 424.9 billion yuan, — says Zhang Jing, an analyst with iResearch Consulting Group. — It\’s 100 billion yuan more than in the 3rd quarter of 2012. His work had a massive advertising campaign in November and December. Naturally, after such a peak should occur some slack. »
According to iResearch Consulting Group, in the first quarter of 2013 Chinese shoppers spent 352 billion yuan (57.4 billion USD) to purchase over the Internet, which is 17.1% less than the same period in 2012. However, analysts believe the online buyers, are optimistic about the future growth of trade. According to preliminary calculations, the annual turnover of online retailers should reach 185 trillion yuan.
Statistics Internet Network Information Center of China shows that by the end of 2012 China had 242 million online shoppers, which is about 40% of the population. «Chinese people — this is the most private online buyers» — say analysts at PwC (PricewaterhouseCoopers). Worth noting that 70% of Chinese consumers used to shopping platform Alibaba Group Holding — Taobao and Tmall.