President, Chairman of the Board of Sberbank of Russia German Gref visited Prague on the occasion of the official launch of the Savings Bank brand in Europe. Sberbank of Russia has been working in the Czech Republic under the name of Sberbank CZ.
Sberbank CZ can now use the brand Savings for raising the quality of services both retail and corporate clients in the Czech Republic. Flagship bank branch, which opened in Prague, offers a full range of services, including the area of the iPad and touch screens to customers.
Sberbank CZ will focus on expanding the supply of corporate and retail banking services, while building and strengthening relationships with its customers by Russia and the CIS through brand Sberbank. The rebranding follows the renaming of Volksbank CZ in Sberbank CZ, which was announced in February, and is part of the Savings Bank of Russia for the integration and rebranding of its subsidiaries in Central and Eastern Europe.
Announcing the official launch of the brand in Prague Sberbank, German Gref said: " I am pleased to announce the launch of the bank under the name of Sberbank and the first results of the rebranding. Sberbank of Russia is proud of the quality and scope of services, and we are pleased to offer our customers in Central and Eastern Europe, the same high level of service. Sberbank has a unique philosophy and culture, which we believe will provide a stable platform for the growth and development of the range of services and client base in the Czech Republic ".
" As an important part of one of the largest and fastest-growing organizations in the world bank, Sberbank Europe strives to earn the reputation of innovator who sets rules on the banking market in Central and Eastern Europe and increasing its presence in Western Europe. Savings under the brand, we intend to become a modern, successful and fully customer-oriented company, the market leading "- Said Marc Arnold , Chairman of the Board of Sberbank Europe AG.
The sole shareholder of Sberbank CZ is Sberbank Europe AG, a subsidiary of Sberbank of Russia, with its headquarters in Vienna. Banking Group operates a network of nine universal banks in eight countries in Central and Eastern Europe: Slovakia, Czech Republic, Hungary, Slovenia, Croatia, Bosnia and Herzegovina, Serbia and Ukraine. Sberbank acquired Volksbank International in February 2012.
In 2012 the Savings Bank is number 13 in the ranking of the most expensive brands in the world of banking. Savings estimated brand value of 14.2 billion U.S. dollars, an increase of its nearly 3.4 billion U.S. dollars. Savings surely ranks first among the Russian and the second largest European banking brands.
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