Market growth of chilled meat in the country predicted from the beginning of the various programs of agricultural development. First, growth in output of poultry meat, as investments into the industry quickly pays for livestockwent before the adoption of these programs. But now on the shelves of almost every major magazine, along with chilled pork and chicken appeared in some places even beef.
Up to meet the needs of the region in this product so far away. Most of the population of Primorye still consumes frozen meat. In no hurry to move to chilled and myasoperebatyvayuschie businesses because cheaper imported frozen raw freshlocal.
According to the Department of Agriculture, in the province of the local share of meat processing only 5%, the other 95% — imported frozen raw. But the stores have recently started to treat him with more interest than before. As explained in the network «Fresh 25» pork producers are commoditized, carve it in full and deliver the package, which was not there before.
However, thecomplete butchering in Primorye makes one company — recently launched in the village pig Prokhorov owned Company «Mercy trade.» Though it is the largest manufacturer in today, but not the only one. Other manufacturers supply meat to the stores in the form of a side, forcing grocery chains include cutting shop. Trading margin includes the cost.
«In the western and central regions of the country on the shelvesstores almost no frozen meat, — The head of the «retail» network «Three Cat» Andrew Solonichenko — frozen there you can buy basically just the exotic, such as a set for meat, etc. Beijing is probably the only city where the supermarkets, it can be said, do not sell meat. And that is, the price tag is high. If the west half carcasses sold for 140 rubles per kg, which means that when cutting the purchase price forpulp is at 250 rubles, then we half carcasses intact stores buy for 200 rubles per kg, ie pulp will be in touch this cost about 350 rubles per kilogram. We make a small margin — 10-20%. It also includes the cost of maintaining slaughterhouse shop and VAT, which falls on us, not the supplier. In general, it appears that with this price tag — it\’s not a choice of meat on the counter. »
Obviously, the choice will be increased asoutput growth in the Primorye Territory. This future growth — quite predictable phenomenon. Still working in the province and have development plans for at least three relatively large meat production, not counting those farms whose meat is not the main focus of production. This, of course, remain the same supplier and small farms, including backyard. But the share of them, according to some estimates, a small, for example, household farms produce allspecies and varieties of meat, including poultry and rabbit, about 23% of the total.
While in the region, the largest local suppliers of meat on the market are the pig farm in the village of Prokhorov with daily volumes in 3 tons and livestock «Armada» with the volume of supply of 2 tons per day. Both of these farms are quite ambitious development projects, which will allow for at least a year to double their output. Pig farm in the village of Prokhorov plans to reach full capacity next summer. «Armada» this year expects to begin construction of a multi-level pig several stories that will raise the population to 30 thousand In addition, probably by the end of this year, will be completed in the village pig Zelenodolsk where else in 2011 was imported livestock breeding animals.
«Armada» except pork has recently started supplying to the market and beef. This is perhaps the only one in the region, industrial production of beef. According to the deputy director of «Armada» Alexander Pervova their cows meat breed collected from those animals, which in 2007 were imported from Australia.
«We brought gerefordovskih cows from two farms in Primorye, a total of 220 goals, and now we have 600 heads. Beef we started last year to deliver a total of meat sold about 4 million. This year there will be more. And the pork we have 8 years in the market. Before the advent of commercial networks «Five Plus», «Fresh 25″, where we delivered meat in recent years, selling it in Ussuriysk, then Dalnerechensk, Nakhodka, Fokino. Our price meat in the 180 per kg, while we do not work with intermediaries. Meat delivered to buyers on their own. In addition, we have a food supply in the main mine. Last year we planted 21 hectares. This year should still increase by 10 thousand hectares. So, come in first place on acreage in the province, » — Said Alexander Perov.
If a relatively large companies do not have problems with the sale, small livestock farms are not always able to successfully implement its products. Problems of the small farms are obvious. On the one hand, not all of them are able to create their own production of feed. A feed costs — a key factor in the cost and, consequently, in the formation of prices.
Furthermore, it is stored on small farms so called greasy pig breeds, which are widespread in the past and almost demanded today. And on top of that, they usually do not have their slaughter, no primary breakdown. A «Far agro» — the only company in the Maritime Territory, which had in its structure up-to-date slaughterhouse — the shop was forced to close due to underutilization. As a result, the market for small livestock is often inaccessible. In addition, they are very sensitive to fluctuations in the market and carefully assess their own prospects due to Russia\’s accession to the WTO.
«In the winter, as a rule, demand is improving, but in the summer to sell the product much more difficult, — The director of «Arsenyev pig» Nicholas Besshapkin — The more prices have fallen recently. If last year\’s pork in live weight we sold at a price of 110-120 rubles per kg, this winter — 95-110 rubles per kg. We are waiting for the adoption of a new regional program for the development of agriculture, developed with the entry into the WTO, as in the first months after the entry price of pork in the Russian market down. »
At the same time, the company «Armada» believe that it is reducing the cost of autumn pork opte — no more than the seasonal variation of prices, and perhaps it was due to the entry into the WTO. First, in December, prices began to rise, and secondly, the end user is no reduction in the cost of meat shops do not feel it. Retail, in the opinion of a specialist company to keep prices at the same level, that received some benefit from this reduction.
As for the WTO, to really feel its impact will be no earlier than 2018 when the last restrictions will be lifted and the sale of meat in the Russian market will be completely free. But now Russia is still a ban on imported pork, it imported only on quotas. And the market is still a significant shortage of meat.