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In the Far East are willing to pay good money for not even the most good coffee

In the Far East are willing to pay good money for not even the most good coffee

Index with the code name "coffee with milk" reflects the level of economic confidence Russians. Recent months, the index is growing, demonstrating the desire of people to spend money for pleasure.

The basis for the calculation of the Index "Coffee with milk" is the dynamics of prices and volumes of four categories of products: coffee, milk, bottled water and chocolate.

"Income growth is definitely noticeable. This is expressed in an increase in sales of dairy products. A growing demand for coffee. In general, there is an increase in sales of all food groups, even without special studies " - Said a representative of one of the hypermarket Vladivostok.

Growth in demand for chocolate feel on the edge of a major confectionery.

"A segment of chocolate bars is developing steadily and shows annual growth. Positive trend in the chocolate category result from both the new customers and by increasing consumption of regular supporters. An increasing number of advanced consumer of chocolate, which seek to acquire a natural and healthy product that they are willing to pay extra for the premium, so the popularity of dark chocolate with useful additions. Industry trend of the last three years - experimenting with new unusual flavors. So, chocolate with seaweed and sea salt enjoys high popularity " - Says the marketing manager "Primorsky Confectioner" Paul Vaymugin.

"The consumption of coffee beans growing in Russia, the soluble we in first place in the world. Expensive coffee market speciality cooffee and cup of exelent grows in the western regions of the country. The situation in the Far East is different. About 30% of stores are different levels of more or less, with the other worse. Why is coffee so actively developed? Indiscriminate buyer here " , - Says the manager of a wholesale company TeaPoint Vadim Nekrylov.

According to the director of the international wholesale company Saigon Impex Sergei Golovach, the demand for coffee products of the past few years, growing constantly. But we need to highlight the increase in demand for coffee in the past six months.

"According to our statistics, reviews and sales managers, the last 6-7 months, the demand for different types of coffee (beans, ground coffee, soluble coffee drinks) are constantly and rapidly increasing. Over the past six months, the number of requests has increased by at least 40-50%. See a growth in demand for new species and varieties of coffee, in particular, increased the popularity of Vietnamese coffee. In this case, there is a fairly steady demand for coffee products in different price categories - from inexpensive to luxury varieties. If we're talking about coffee, buyers try to choose quality products and rarely make a choice only on price. More recently, the increasing popularity of coffee gets sublimated «freeze dried» - instant coffee, made by modern technology to retain maximum flavor and aroma of fresh coffee. 30-40% of the requests now come from this type of coffee " , - Says Sergey Golovach.





Опубликовано:   2-03-2013, 07:53      |      Категория:  eng news
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